‘Don’t be distracted by competitors’: Boutique law firm keeps eyes on the prize


Queensland law firm Marino Law has always done things a bit differently.

As a boutique firm based in Mermaid Beach on Australia’s Gold Coast, the team has long focused on quality over quantity of work, specialising in a handful of practice areas while happily leaving the rest to other firms. The goal is to do a small number of things and do them well – ensuring the highest quality service in those areas.

“It is very easy to get caught up and distracted by comparing yourself to your competitors,” said Managing Partner Rob Marino.

“Our preference is to focus on our goals and objectives and to set our own benchmark.”

This specialisation strategy is clearly paying dividends for the firm. Marino Law recently won the 2022 Client Choice Award for Best Dispute Resolution & Litigation Firm (less than $30m revenue). It is the second year in a row that the firm has been recognised in the annual awards, which are open to firms across Australia and New Zealand.

“To be named this year’s Client Choice Awards 2022 dispute resolution specialist category winner provides critical assessment from those that ultimately matter to us, our clients, that we are on the right track,” said Mr Marino.

“The win allows us to remain focused on our unwavering pursuit of excellence and delivery of quality in all that we do to ensure our clients expectations are exceeded and premium results achieved.”

Mr Marino noted that the feedback provided in the Client Choice Awards offered his business the most useful critical assessment among plenty of competitor firms. These annual awards are unique in that they are determined by client feedback submitted to beaton, rather than judging panels or select industry experts.

In 2022, more than 250 firms entered the awards across four professions of accounting and consulting services, built and natural environment consulting, law and related services, and specialist IP and related services. The winners were decided from the more than 15,000 pieces of individual client feedback.

“We love that these awards are based directly on client feedback. There is no better advocate for our legal services than our happy and satisfied clients,” Mr Marino said.

“For existing clients, it ought to reiterate our ongoing commitment to improving our client service experience and exceeding client expectations. For prospective clients, it ought to provide peace of mind with their decision-making process with the knowledge they have selected an award-winning firm that has an unwavering pursuit of excellence and delivery of quality in all that we do.”

Marino Law was named the Best Dispute Resolution & Litigation Firm (<$30m revenue) in the 2022 Client Choice Awards. This award is presented in partnership with LEAP Legal Software.

Firmchecker is the Research Partner for this category.

The Client Choice Awards rewards firms for excellent client service, technical expertise, innovation and client experience. It is the only multi-profession and fully client-judged awards anywhere in the world. The Principal Partner of the Awards is NAB.

Enter your firm for the 2023 Awards here.

This post originally appeared on the Client Choice Awards website.