‘More than a certificate on a wall’: Why Client Choice Awards matter

They look impressive when framed on an office wall. They also might attract “likes” on social media; but how important, really, are industry awards to measuring the success of a firm?

Like every good lawyer will tell you: it depends.

The lawyers at D’Angelo Legal say testimony provided by client feedback in the Client Choice Awards is exceptionally important to measuring success.

Whereas other awards may present firms with a certificate or trophy and not much else, the Client Choice Awards go beyond most in judging the finalists and winners based purely on client feedback. It is this feedback, says Legal Practitioner Director Paul D’Angelo, that provides an unrivalled opportunity to learn, grow and improve.

“The award process comes with feedback and ratings,” explained Legal Practitioner Director Paul D’Angelo.

“We always look at the suggestions or recommendations to see how we can improve. We then make those changes. I find this is a great way to constantly test our processes and procedures to ensure we are always looking to providing exceptional client service outcomes.”

More than 250 firms from across Australia and New Zealand entered the Client Choice Awards in 2022, across four categories accounting and consulting services, built and natural environment consulting, law and related services, and specialist IP and related services. D’Angelo Legal won the title of Best Personal Injury Firm (less than $30m revenue) and was also nominated as one of four finalists in the Best Law & Related Services Firm (less than $30m revenue) category.

Mr D’Angelo emphasised lawyers work in an industry often facing tough feedback from clients – as it’s usually during tough times that people need to seek out legal services.

“This means not only do we have to be on our A-game to achieve the best results, we need to understand at all times we are dealing with people and we need to always be empathetic to their situation,” he said.

While taking home the certificate and top gong for Best Personal Injury Firm was a green tick for the firm, Mr D’Angelo shared that simply being nominated was an achievement to be proud of.

“To our team, this is more than a certificate on a wall. It’s the culture that we aspire to achieve and what drives our staff to offer a fantastic client service experience,” he said.

Mr D’Angelo admitted he would likely still “follow the conventional methods of framing the award and publishing the same on our social media platforms”, however, he said the result could provide more meaningful motivation for his team in future. It was also important, he said, that the individual team members who worked to achieve the result would be celebrated.

“The result will be of ultimate assistance at our next internal event, to reward, recognise, inspire and motivate the firm as a whole and recognise individuals who have assisted with our firm achieving these results.”

D’Angelo Legal was named the Best Personal Injury Firm (<$30m revenue) in the 2022 Client Choice Awards. This award is presented in partnership with LEAP Legal Software.

Firmchecker is the Research Partner for this category.

The Client Choice Awards rewards firms for excellent client service, technical expertise, innovation and client experience. It is the only multi-profession and fully client-judged awards anywhere in the world. The Principal Partner of the Awards is NAB.

Enter your firm for the 2023 Awards here.

This post originally appeared on the Client Choice Awards website.